Have a Look at Our Case Studies
on Social Media Strategy

PSD

A PR and social media partner

  • Client: KidsFest
  • Info: San Diego’s largest hands-on, creative festival for kids and their families.

since its inception, modern PR team members have worked on KidsFest since it was just an idea more than seven years ago! KidsFest is San Diego’s largest hands-on, creative festival for kids and their families.

This weekend-long celebration of the imagination spans more than 100,000 square feet of interactive fun, dozens of activity stations, and 50+ exhibitors. The event features the perfect mix of modern, imaginative play, with stylized event experiences by some of the top brands in children's products.

Scope of Work

Pre-event publicity, including print features and extensive radio and TV broadcasts

Real-time social media, engaging with fans
and festival-goers

Real-time social media, engaging with fans and festival-goers

Developing and executing influencer campaigns with top area bloggers

Counseling the festival on event marketing, social media, press, and promotions

Client: Big Bear Mountain

Info: PR, publicity, events, action sports, snowboarding, contests, media days, destination PR

Results

105 million
audience impressions

6.5 million in publicity value

Earned more than 300 articles, TV, and radio segments each season

Scope of Work

Modern PR founder, Jenn, worked with both Bear Mountain and Snow Summit Mountain Resort properties
to publicize more than 30 events per season and manage media relations.

Scope of Work

Modern PR founder, Jenn, worked with both Bear Mountain and Snow Summit Mountain Resort properties to publicize more than 30 events per season and manage media relations.

Leveraged pros Hana Beaman, Louie Vito, Lauri Heiskari, Seth Huot, Nima Jalali, Simon Chamberlain, and JP Walker to set up photoshoots and interviews both in-studio and onsite at Bear Mountain

Publicized events like Grenade Games, Etnies' GVR (Goofy Vs. Regular), Hot Dawgz and Hand Rails, and more!

Facilitated on-site media tours, media lessons, and on-site coverage

Client: Paul Mitchell Supergirl Pro Televised Surf Contest, Surf Festival

Results

Over 1.2 BILLION
media audience

5.1 MILLION
social media impressions

2.7 MILLION impressions with the branded hashtag #supergirlpro in ONE WEEK, all over the GLOBE

515 online, print, broadcast, and radio placements secured

Scope of Work

The world’s top professional surfer girls competed in Oceanside, CA, for the largest women's surf contest in the world, produced by the client, ASA. The Supergirl Pro featured a free action-packed festival village, driven to empower women of all ages with vendors, activities, and entertainment. The modern PR team worked to publicize the event globally and engaged fans in an integrated social media campaign with hashtag #supergirlpro:

Major national news placements including Associated Press, MSN Fox Sports, Sports Illustrated, Reuters, Bloomberg Business

Dozens of national endemic and regional news/sports media outlets covered the event on-site 

33 Live TV and radio segments with Fox 5, KUSI, NBC, ABC, CW, 91X, and Jammin’ Z90

Lifestyle media pickups including Yahoo! Sports, Grind TV, Surf Channel, Surfer, Transworld Business, Surfline, Surfer’s Village

Client: Pacific Edge Hotel - A Joie De Virve Property in Laguna Beach

Results

Quickly increased social media following four times over in the first year alone

Twitter Fans
115% INCREASE

Facebook Fans
360% INCREASE

Instagram Fans
260% INCREASE

Earned 5.7 MIL
social media impressions

Scope of Work

Modern PR's scope for this unique oceanfront property on the Laguna Beach coast includes:

Develop integrated social media and marketing strategies

Execute traditional PR to promote the destination hotel to media on a local and national scale.

Craft marketing, sales, and advertising copy

Produce on-site events aimed and driving corporate, meeting, wedding, and Bungalow Beach Club VIP sales

Client: Feeding America, Nonprofit

Scope and Results

  • Secured 512+ MILLION impressions for Feeding America in the So Cal market, as well as nationally
  • Crafted and executed integrated marketing and PR programs that included everything form executive and spokespeople media training, to public affairs, community relations, and facility opening/fundraising and partnership events
  • Created awareness and moved volunteers and donors to action via need awareness campaigns and creative media angles
  • Facilitated crisis communications regarding proposed, pending, and approved legislation that impacted FASD programs, services, and need
  • Client: California Strawberry Commission
  • Info: BIG RESULTS FOR AMERICA'S FAVORITE BERRY!
  • Secured 512+ MILLION impressions for Feeding America in the So Cal market,
    as well as nationally
  • Crafted and executed integrated marketing and PR programs that included everything form executive and spokespeople media training, to public affairs, community relations, and facility opening/fundraising and partnership events
  • Created awareness and moved volunteers and donors to action via need awareness campaigns and creative media angles
  • Facilitated crisis communications regarding proposed, pending, and approved legislation that impacted FASD programs, services, and need
  • Client: California Strawberry Commission
  • Info: BIG RESULTS FOR AMERICA'S FAVORITE BERRY!
PSD (1)

Results

Earned 111 MILLION impressions

65,000+ new social media fans (up 8 times from when modern started)

Consistently outranked top commodities on social media in engagement AND percent of fans earned

Doubled+ Facebook fans (up 178%) AND engagement (up 140+%) year over last

Doubled+ website traffic from Facebook

Scope of Work

Crafting and managing carefully curated daily social media content across multiple social assets

Developing and implementing
digital social media fan growth strategies

Tapping food bloggers, lifestyle bloggers, and notable health professionalsfor recipe development, online promotions, and on-site farm experiences

Creative marketing strategies for industry trade events, booth engagement, retail, and food service.

Client: Maloof Sports & Entertainment, Maloof Money Cup, Maloof Skateboarding for Hope South Africa

Results

ROI on PR for one year, alone, was 15,000%+.

15 BILLION+ total media audience

$18 MILLION total media value

9000+ press placements, over a 5-month period

The press for Maloof Skateboarding elevated the Maloof family name, with features in WSJ, NY Times, MSNBC, CNBC, Fox Business, LA Times, Bloomberg TV and Radio, CNN, Larry King Live, Sports Illustrated, FOX Sports, Yahoo! Sports, NY Times Sports, USA Today Action Sports, two-page spread in ESPN the Magazine Best in Sports issue and literally thousands more!

Scope of Work

Jennifer at Modern managed media relations for five Maloof Money Cup competitions across the U.S., the launch of Maloof Skateboarding Global Initiative, Skateboarding for Hope in South Africa (partnering with Active Rideshops), Magic Tradeshow Ollie Contests, and many other projects.

  • Client: W Hotel
  • Info: W Hotel, RICE, Beach & Living Room Bar

Results

  • Yielded an average R.O.I of 108+ TIMES the PR investment
  • Earned $20+ million in media value
  • Reached an audience of 800 million+
  • Placed 1,200+ print/online and broadcast stories
PSD (3)

Scope

Our team supported this super-chic hotel, including three on-property bar outlets (Living Room Lounge, Beach Bar, and Veranda Bar) and RICE restaurant, as well as supporting special events and partnerships. We produced and publicized high visibility events to further boost the brand image with:

  • Barrack Obama
  • Katy Perry
  • Ferrari
  • James Beard
  • PUMA
  • Adidas
  • Wired Magazine
  • Food Network
  • Gary Vaynerchuk
  • Client: Launching Sony's Action Cam for ASA's Nationally Televised Sony Triples Event
  • Info: Leveraging Social Media, Athlete Relations & Publicity to launch SONY's Action Cam

Results

  • 4 MILLION media impressions
  • 1 MILLION social impressions on the branded hashtag during the event
  • Secured athlete product endorsements: 21+ posts per day (average) across athlete social media assets

Scope of Work

Sony was looking to make a big splash in the action sports market with the launch of their new point-of-view Action Cam. modern PR team members worked with client/event producer ASA on the nationally televised Sony Big Air Triples event, including:

Securing endorsements from athletes for branded social media engagements

Developing and executing a lead-up social media "best trick" photo contest to promote event attendance/product awareness

On-site real-time social media, engaging with fans, athletes and onlookers

High-impact media relations, earning more than 250+ placements up to & during the weekend event, including Associated Press, KTLA, FOX, CNN.com, and more

Client: Feeding America, Susan G. Komen, Maloof Global Initiative, Skateboarding for Hope, National Foundation for Autism Research

the biggest names in nonprofits

Modern's team has worked hand-in-hand with some of the biggest names in nonprofits, helping to build awareness for each cause through strategic PR campaigns. Whether we’ve planned a grand opening, worked the red carpet for a fundraising gala to leverage celebrity influence for a cause, generated buzz for a top-grossing fundraiser, cultivated a public affairs campaign or grassroots effort – we’re always two steps ahead, making a name for the cause.

These are a few of the nonprofits our team members have worked with over the years:

  • Susan G Komen Los Angeles
  • Feeding America
  • Huggies Every Little Bottom
  • San Diego Professionals Against Cancer
  • National Foundation for Autism Research
  • San Diego Film Foundation
  • Japanese Society of San Diego & Tijuana
  • Catalina Film Foundation
  • Client: Catalina Film Festival, Catalina Film Institute, Television and Film Summit

Results

  • Earned 45.3+ BILLION MEDIA IMPRESSIONS
  • 4.1 MILLION + SOCIAL MEDIA IMPRESSIONS with hashtag #CatalinaFilm the month of the event
  • Over 1100 print, online, broadcast, and radio placements secured
  • Top-tier national publicity included Us Weekly, People Magazine, Inside Edition, E! Online, Variety

Scope of Work

Catalina Film Festival is an annual celebration of film on the West Coast's only resort island featuring more than 75 films, nightly events, awards show, and entertainment, to benefit the Catalina Island Conservancy. Modern PR implemented publicity strategies for all festival events, including managing celebrity appearances on the red carpet and media/press relations.

Secured major NATIONAL entertainment news coverage from The Wrap, Reuters Online, NBC Los Angeles, LA Times, E! Online, IMDb, Perez Hilton, OK! Magazine, Just Jared, MTV Online, Yahoo!, Daily Mail, Billboard, The Movie Report, Entertainment Weekly

Targeted regional press coverage in Southern California media including CBS (KCAL 9), LA Confidential, Laguna Beach Magazine, The Hollywood Reporter, Catalina Islander, Press Pass LA, Catalina

Managed red carpet arrivals and appearances from A-list celebrities including William H. Macy, Emmy Rossum, Andy Garcia, Jordin Sparks, Roman Coppola, Jason Ritter, Kate Bosworth, Sharon Stone, Patricia Arquette, and Jon Favreau to leverage placements in national outlets, more than doubling press coverage from year one to year two.

Client: San Diego Film Festival, San Diego Film Foundation

ROI Our team worked diligently from year one to take this nonprofit newbie from unknown to critically acclaimed:

  • Earned media placements include top-tier targets like GQ, “Entertainment Tonight,” Variety, “Access Hollywood,” New York Times, Cosmopolitan, and Los Angeles Time
  • Developed and promoted student and beginner filmmaker events and programs with funds raised, i.e. the CONNECT series with Richard Dreyfuss and San Diego-area high school students.
  • Increased film submission from 500 to more than 2,000 (and with that, contributions to San Diego Film Foundation)
  • Boosted sponsorships from 100% trade-outs in year one to a total cash/trade value of more than $1 million
  • Garnered 13 national industry, editor, and regional awards for the Festival

Scope

The San Diego Film Festival, produced by the San Diego Film Foundation, was the biggest cultural arts event in the region, boasting five days and nights of 100 film premieres, seven special events, an awards gala, and flocks of fans.

The festival has not only made a name for itself in entertainment circles but served to further brand San Diego as a cultural, destination city, drawing big-name celebrities and Hollywood honchos year after year. as well as upwards of 20,000 attendees.